Diversifying Revenue Streams to Increase Organizational Value

ABOUT THE TRAINING INITIATIVE

Given the dramatic and accelerated pace of change in recent years, many chamber executives wonder what lies ahead for chambers of commerce and business associations. How will these organizations adapt and evolve over the next decade and how will they ensure their best days are yet to come? Leaders are asking these questions to help guide future development of organizations that serve small businesses and employers.

In collaboration with the Chicago Department of Business Affairs and Consumer Protection (BACP) and a partnership with the Lincoln Square Ravenswood Chamber of Commerce, IACCE is offering a series of professional development workshops to members of IACCE and to Chicago Neighborhood Business Development Centers (NBDCs) that will help build resiliency in these organizations. Attendees who go through these workshops will learn ways in which chambers of commerce/business associations can diversify their revenue streams to increase their organizational value.  These workshops are made possible through BACP's NBDC Peer-to-Peer Training program grant.

We will offer a three part series of workshops that will look at how the recent pandemic challenged existing organization revenue models and share industry best practices on how the pandemic served as a "tipping point" for organizations to rethink their missions, how they operate, and reimagine how they generate revenue.

ABOUT THE TRAINING FACILITATOR

Cathi Hight, a performance improvement consultant with Hight Performance Group, Inc., will provide a series of workshops focused on how chambers of commerce and business associations can diversify revenue streams to increase organizational value.  Cathi has over 25 years of experience working with chambers of commerce and non-profit organizations to facilitate scenario and strategic planning, investor development and revenue models, strategies to rebrand the organization, and communicate the value of membership.  Her diverse career experience includes being SVP of Growth Strategy & Investor Relations for the Greater Austin Chamber, VP of Operations for the Chamber of Commerce of Hawaii, Regional Sales and Marketing Manager for both Dole Foods and Dean Foods, national program manager for the Kauffman Foundation, and a Motorola University Instructor for six sigma, cycle time reduction and benchmarking.

2. Rethinking Sponsorships
Presented by Cathi Hight of Hight Performance Group, Inc.
Thursday, August 10, 2023 | 10:00am - 11:30am (VIRTUAL) 

Sponsors want more than their logo on event signage or a wave from the podium. Sponsorship “best practices” are stuck in a traditional mindset tied to events. Competition for corporate marketing investments is fierce and event sponsorships are on the decline. Explore the latest trends and best practices in sponsorship development and reframe your approach to build meaningful relationships with sponsors.

In this workshop, we’ll explore:

• The ways the pandemic shifted the sponsorship paradigm.
• What sponsors really want and how you can move from transactional to transformational sponsorships.
• Ways to develop sponsorships that align with shared values and strategic initiatives and nurture long-term, mutually beneficial relationships.

• business relationships
• business personalities
• your money mindset
• solving common business problems
• sales meetings & follow-up
• tracking your goals and success