Join us for a day-long seminar with Cathi covering the following membership topics:

1. Member Personas Drive the Decision to Engage
   1. One Size Fits No One - Recognizing Differences
   2. Member Personas and Why They Matter
   3. 5-steps to create Member Personas
   4. Align Programming and Messaging to Personas
2. Smart Recruiting to Increase Retention and Revenue
   1. Benchmark with Chamber Peers
   2. Identify Retention and Recruiting Patterns
   3. Develop Recruiting Strategies
   4. Create Targeted Recruiting Campaigns
3. Win Back Campaigns to Court Dropped Members
   1. The Forgotten Lifecycle of Membership
   2. Common Reasons Why Members Drop
   3. 4 Steps to Create a Win Back Campaign
   4. Elements of Successful Win Back Campaigns