Join us for an intense (but enjoyable) hands-on day at the McLean County Chamber in Bloomington, IL as Shari takes us through the following. Registration/networking will begin at 9:30 a.m. We will begin promptly at 10:00 a.m., have a 30-minute working lunch and finish the day between 3:30 p.m. and 4:00 p.m. The cost for the day is $49 and includes lunch and a free follow up webinar.

Membership Sales Training and/or Refreshers

• Time management & organization
• Member knowledge with value points
• Recruitment/retention calls - implementing new technology into the recruiting process
• Relevant emails and voicemails to increase response
• Researching for relevant new prospect members and learning about current members
• 5 steps of the recruitment/sales process to increase close ratio of new members and renewals
• Follow-up - when and how

Hands on Strategy Work Session

• Dropped member analysis and strategy
• Prospect list development, analysis, and strategy
• Strategies on targeting relevant new members
• ChamberMaster/Atlas/GrowthZone/CRM strategy for recruitment and engagement

Mission Members vs Networking Members

• Messaging to our members
• Branding in our community
• Communicating value
• Strategies to convert networking members to mission members
• Outline steps to move from convincing and chasing members to join to motivating members to invest
• Work as a group to create tools to take back to your chamber

Membership Engagement and Retention

• Discuss best practices as a group and from the Chamber industry
• What does engagement mean to our different member segments?
• Maximizing staff and/or Ambassador team member engagement
• Outline new strategies to implement back at each Chamber

The day will be followed up by a complimentary webinar a week or so later on LinkedIn and will be a hands-on LinkedIn session focusing on:

• Maximize Chamber LinkedIn Group and individual LinkedIn profiles
• Determine strategy for recruitment and retention of members
• Learn why this is a tool for relevant member engagement