Event Registration - IACCE
Strengthen Your Membership Team and Maximize Your Membership Growth with Shari Pash
8/24/2022
9:30 AM - 4:00 PM


Location: McLean County Chamber of Commerce, 2203 E Empire Street, Bloomington, IL 61704





Event Description

Join us for an intense (but enjoyable) hands-on day at the McLean County Chamber in Bloomington, IL as Shari takes us through the following. Registration/networking will begin at 9:30 a.m. We will begin promptly at 10:00 a.m., have a 30-minute working lunch and finish the day between 3:30 p.m. and 4:00 p.m. The cost for the day is $49 and includes lunch and a free follow up webinar.

Membership Sales Training and/or Refreshers

  • Time management & organization
  • Member knowledge with value points
  • Recruitment/retention calls - implementing new technology into the recruiting process
  • Relevant emails and voicemails to increase response
  • Researching for relevant new prospect members and learning about current members
  • 5 steps of the recruitment/sales process to increase close ratio of new members and renewals
  • Follow-up - when and how

Hands on Strategy Work Session

  • Dropped member analysis and strategy
  • Prospect list development, analysis, and strategy
  • Strategies on targeting relevant new members
  • ChamberMaster/Atlas/GrowthZone/CRM strategy for recruitment and engagement

Mission Members vs Networking Members

  • Messaging to our members
  • Branding in our community
  • Communicating value
  • Strategies to convert networking members to mission members
  • Outline steps to move from convincing and chasing members to join to motivating members to invest
  • Work as a group to create tools to take back to your chamber

Membership Engagement and Retention

  • Discuss best practices as a group and from the Chamber industry
  • What does engagement mean to our different member segments?
  • Maximizing staff and/or Ambassador team member engagement
  • Outline new strategies to implement back at each Chamber

The day will be followed up by a complimentary webinar a week or so later on LinkedIn and will be a hands-on LinkedIn session focusing on:

  • Maximize Chamber LinkedIn Group and individual LinkedIn profiles
  • Determine strategy for recruitment and retention of members
  • Learn why this is a tool for relevant member engagement